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A. All developers of applicable new tourist-oriented developments must submit a trip reduction checklist as part of the plan check process prior to the issuance of a development permit or a special event permit. The checklist shall identify proposed design elements and facilities that encourage alternative transportation use by visitors to the development.

B. The city shall consider the nature and size of the project when reviewing the trip reduction checklist and determine the necessary programs as part of the permit approval process and in consultation with the transit operator. After review of the trip reduction checklist prepared by the tourist-oriented developer or special event promoter, the city may require, but not be limited to, one or more of the following programs:

1. Provide park-and-ride, public transportation shuttles and associated marketing to special event ticket purchasers as part of the special event promotion or site/business promotion;

2. Print transit scheduling information on all promotional materials;

3. Install bicycle facilities, such as bicycle racks and bicycle lanes, paths or routes, where appropriate, and at intermodal connection points;

4. Provide bus pull-outs, pedestrian access, transit stops, shelters and amenities as part of the project site plan, as described in the MST Development Review Guidebook or subsequent documents if the development is on a current or proposed transit route;

5. Provide locked and secure transportation information centers or kiosks with bus route/schedule information as part of common areas and at intermodal connection points;

6. Provide pedestrian facilities linking transit stops and common areas and at intermodal connection points;

7. Provide resources for site amenities that reduce vehicular tripmaking;

8. Provide park-and-ride facilities;

9. Implement local TSM improvements defined as shuttle bus services/buspools or improved transit service as part of a proposed development;

10. Assess trip generation fees with proceeds to go toward provision of transit service, transportation management associations, ridesharing services and other alternative transportation services;

11. Encourage mixed land use development designed to reduce the length and number of vehicle trips;

12. Provide pedestrian and bicycle system improvements;

13. Provide alternative transportation from the airport, provide airport information displays, contribute to the marketing or fare promotions of transit service and transit passes, provide concierges as sources of tourist transit promotion, rent bicycles to visitors, and provide transit information displays;

14. Implement educational and marketing strategies designed to induce tourists to reduce their vehicular trips;

15. Programs and projects to provide alternatives to automobile transportation into Monterey County;

16. The city may require other measures to be added to or substituted for any or all of the above to achieve the intent of this chapter. (Ord. 93-5 § 1, 1993)